Cookie Policy
Last Updated: June 12, 2026
1. Introduction
Welcome to Via 313's Cookie Policy. This document explains how Via 313 ("we," "us," or "our") uses cookies and similar tracking technologies on our website meal-via313.digital (the "Website"). We are committed to being transparent about how we collect and use data related to your browsing experience on our platform.
This Cookie Policy should be read alongside our Privacy Policy, which provides additional details about how we collect, use, and protect your personal information. Together, these documents describe our full data practices in accordance with applicable United States federal and state laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and the Federal Trade Commission (FTC) Act governing consumer protection and fair business practices.
We encourage you to read this policy carefully. If you have any questions or concerns, please do not hesitate to contact us using the details provided at the end of this document.
2. What Are Cookies?
Cookies are small text files that are placed on your computer, tablet, smartphone, or other internet-enabled device when you visit a website. They are widely used by website operators to make websites work more efficiently, to improve user experiences, and to provide reporting information to website owners.
Cookies are created by the web server and sent to your browser when you visit a website. Your browser stores these files, and the next time you visit the same website, the browser sends the cookie back to the server to notify the site of your previous activity. This allows the website to remember your preferences, keep you logged in, and provide a more personalized experience.
Cookies do not typically contain personally identifiable information on their own, but personal data that we store about you may be linked to the information stored in and obtained from cookies. This linked information helps us deliver a better, more personalized experience on our food ordering and information platform.
2.1 Types of Cookies by Origin
- First-Party Cookies: These are cookies set directly by Via 313 on our website. They are used to recognize you when you return to our website and help us remember your preferences and settings.
- Third-Party Cookies: These are cookies set by external parties, such as analytics providers (Google Analytics), advertising networks (Google Ads), and social media platforms (Facebook/Meta). These third parties may use cookies to track your browsing activity across multiple websites.
2.2 Types of Cookies by Duration
- Session Cookies: These cookies are temporary and are deleted from your device when you close your browser. They are used to maintain your session while you navigate our website.
- Persistent Cookies: These cookies remain on your device for a set period of time after the browser is closed (or until you delete them). They are used to remember your preferences and settings for future visits.
3. How We Use Cookies
Via 313 uses cookies and similar tracking technologies for a variety of purposes, including to:
- Ensure the proper functioning of our website and food ordering features
- Remember your preferences and settings across visits
- Analyze how visitors use our website so we can improve its performance and content
- Deliver relevant advertising and promotional content related to our food offerings
- Measure the effectiveness of our marketing campaigns
- Prevent fraud and enhance the security of our website
- Comply with applicable legal and regulatory requirements
4. Categories of Cookies We Use
We use the following categories of cookies on our website:
4.1 Strictly Necessary (Essential) Cookies
These cookies are essential for the operation of our website. Without these cookies, services you have asked for — such as accessing secure areas of the website, managing your food orders, or using our online menu — cannot be provided. Because these cookies are strictly necessary for the delivery of our services, you cannot opt out of them through our cookie preference tools. However, you can set your browser to block or alert you about these cookies, but please note that some parts of the website may not work as a result.
4.2 Analytics and Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us understand which pages are the most and least popular and see how visitors move around the site. All information collected by these cookies is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance effectively.
We use Google Analytics, a web analytics service provided by Google LLC, which uses cookies to collect information about how visitors use our website. Google Analytics compiles reports on website activity and provides other services relating to website activity and internet usage. The information generated by these cookies about your use of the website is generally transmitted to and stored by Google on servers in the United States. For more information about Google Analytics and your privacy, please visit https://policies.google.com/privacy.
4.3 Functional Cookies
Functional cookies enable our website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. These cookies remember choices you make (such as your language preference, location, or the items in your food order cart) so we can provide a more personalized experience. If you do not allow these cookies, some or all of these services may not function properly, and certain features of our website may become unavailable to you.
4.4 Advertising and Targeting Cookies
These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of our advertising campaigns. They are usually placed by advertising networks such as Google Ads with our permission. They remember that you have visited a website, and this information is shared with other organizations such as advertisers. These cookies track your browsing habits and enable us to show advertising that is more likely to be of interest to you across the web.
5. Specific Cookies Used on Our Website
The following table provides detailed information about the specific cookies currently in use on meal-via313.digital:
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
_ga |
Google Analytics | Registers a unique ID used to generate statistical data on how the visitor uses the website. Used to distinguish users and track sessions. | Analytics | 2 years |
_gid |
Google Analytics | Registers a unique ID used to generate statistical data on how the visitor uses the website. Stores and updates a unique value for each page visited. | Analytics | 24 hours |
_gat |
Google Analytics | Used by Google Analytics to throttle request rate, limiting the collection of data on high-traffic sites to prevent server overload. | Analytics | 1 minute |
_gcl_au |
Google Ads | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Tracks conversions and ad performance. | Advertising | 3 months |
_fbp |
Facebook / Meta | Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Tracks visits across websites. | Advertising | 3 months |
session_id |
Via 313 | Maintains your active session while browsing the website. Keeps you logged in and preserves your order information during a single visit. | Essential | Session |
cart_token |
Via 313 | Stores a reference to your current food order cart so items are not lost when you navigate between pages or return to the site. | Functional | 7 days |
user_preferences |
Via 313 | Stores your site preferences such as language settings, accessibility options, and display choices to provide a personalized experience. | Functional | 1 year |
cookie_consent |
Via 313 | Stores your cookie consent preferences so we do not ask for your consent on every visit. Records which categories of cookies you have accepted or rejected. | Essential | 1 year |
csrf_token |
Via 313 | Security cookie that helps prevent Cross-Site Request Forgery (CSRF) attacks by verifying that form submissions originate from our website. | Essential | Session |
Please note that this list may not be exhaustive, as the specific cookies used on our website may change over time as we update our services and technology partners. We will update this table accordingly when such changes occur.
6. Similar Tracking Technologies
In addition to cookies, we may also use other similar technologies on our website, including:
- Web Beacons (Pixel Tags): Small transparent graphic images embedded in our web pages or emails that track whether you have opened an email or visited a specific page. They are often used in conjunction with cookies to understand user behavior.
- Local Storage: A web storage technology that allows websites to store data locally in your browser. Unlike cookies, data stored in local storage does not expire and is not sent to the server with every request.
- Session Storage: Similar to local storage, but the data is only stored for the duration of a single browser session and is deleted when you close your browser tab.
- Fingerprinting: A technique that collects information about your device settings and browser configuration to create a unique identifier. We use this only for fraud prevention and security purposes.
7. How to Manage and Control Cookies
You have the right to decide whether to accept or reject cookies (with the exception of strictly necessary cookies). You can exercise your cookie preferences through the following methods:
7.1 Our Cookie Consent Tool
When you first visit our website, you will be presented with a cookie consent banner that allows you to accept or reject different categories of non-essential cookies. You can update your preferences at any time by clicking the "Cookie Settings" link available in the footer of our website.
7.2 Browser Settings
Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or to alert you when cookies are being set. The methods for doing so vary from browser to browser. Please find instructions for the most common browsers below:
- Google Chrome: Go to Settings > Privacy and Security > Cookies and other site data. Visit https://support.google.com/chrome/answer/95647 for detailed instructions.
- Mozilla Firefox: Go to Options > Privacy & Security > Cookies and Site Data. Visit https://support.mozilla.org/kb/cookies-information-websites-store-on-your-computer for detailed instructions.
- Apple Safari: Go to Preferences > Privacy > Cookies and website data. Visit https://support.apple.com/guide/safari/manage-cookies-sfri11471/mac for detailed instructions.
- Microsoft Edge: Go to Settings > Cookies and site permissions > Cookies and site data. Visit https://support.microsoft.com/en-us/microsoft-edge for detailed instructions.
- Opera: Go to Settings > Advanced > Privacy & security > Site Settings > Cookies. Visit https://help.opera.com/en/latest/web-preferences/ for detailed instructions.
Please note that if you use multiple browsers or devices, you will need to adjust your cookie settings in each browser and on each device separately.
7.3 Third-Party Opt-Out Tools
You can also opt out of specific third-party cookies using the tools provided by those companies:
- Google Analytics Opt-Out: You can prevent your data from being used by Google Analytics by installing the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.
- Google Ads Personalization: You can opt out of personalized advertising from Google by visiting Google's Ad Settings at https://adssettings.google.com.
- Facebook / Meta Advertising: You can manage your Facebook advertising preferences, including interest-based advertising, by visiting https://www.facebook.com/adpreferences/ad_settings.
- Network Advertising Initiative (NAI) Opt-Out: You can opt out of targeted advertising from NAI member companies at https://optout.networkadvertising.org/.
- Digital Advertising Alliance (DAA) Opt-Out: You can opt out of interest-based advertising from participating companies at https://optout.aboutads.info/.
8. Impact of Disabling Cookies
Depending on which cookies you disable, the following impacts may occur:
- Essential Cookies Blocked: If you block essential cookies, critical website functions may stop working entirely. You may be unable to complete food orders, access secure areas of the website, maintain your session, or use interactive features on our platform.
- Functional Cookies Blocked: If you block functional cookies, the website may not be able to remember your preferences between visits. You may need to re-enter your preferences each time you visit, and certain personalized features may be unavailable.
- Analytics Cookies Blocked: If you block analytics cookies, we will be unable to collect information about how you use our website. While this will not affect your personal browsing experience, it limits our ability to improve the website based on user behavior data.
- Advertising Cookies Blocked: If you block advertising cookies, you will still see advertisements on other websites, but they will not be tailored to your interests based on your browsing history on our site. You may find the ads you see less relevant to you.
We always recommend keeping essential and functional cookies enabled to ensure the best possible experience when ordering food and interacting with Via 313's digital services.
9. California Privacy Rights
If you are a California resident, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). In the context of cookies, these rights include:
- Right to Know: The right to know what personal information is being collected about you through cookies and how it is being used.
- Right to Delete: The right to request the deletion of personal information collected through cookies, subject to certain exceptions.
- Right to Opt-Out of Sale/Sharing: The right to opt out of the sale or sharing of your personal information. Some cookie-based advertising activities may constitute "selling" or "sharing" personal information under California law. You may opt out by using our cookie consent tool or contacting us directly.
- Right to Non-Discrimination: The right to not be discriminated against for exercising your privacy rights.
To exercise any of these rights, please contact us using the information provided in the Contact Us section below.
10. Do Not Track Signals
Some web browsers allow you to transmit a "Do Not Track" signal to websites you visit. Because there is no universal standard for how companies should respond to these signals, our website does not currently respond to "Do Not Track" browser signals in a specific manner. However, you can use the cookie management tools described in Section 7 of this policy to control the use of cookies on our website.
11. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, the technologies we use, applicable legal requirements, or for other operational, legal, or regulatory reasons. When we make changes, we will update the "Last Updated" date at the top of this policy and, where required by law, notify you of the changes.
We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies. Your continued use of our website after any changes to this Cookie Policy constitutes your acceptance of the revised policy.
12. Contact Us
If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please do not hesitate to contact us:
Via 313
| Email: | [email protected] |
|---|---|
| Website: | meal-via313.digital |
This Cookie Policy was last reviewed and updated on June 12, 2026.